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Video marketing for small businesses is not as complicated or expensive as you might think.
If you are reading this article with a smartphone, you are already taking a step in the right direction
With some planning and a sprinkle of creativity, you can post marketing videos that amaze your audience. If you are still hesitating about the value of video for your business, especially if you're a small one, here are some facts that might convince you.
1. What is video marketing?
It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
2. Why is video marketing important?
Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.
A Research Survey found that videos helped businesses increase:
Brand awareness by 70%
Traffic by 51%
Sales by 34%
The outcome is quite amazing, isn’t it?
The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.
Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.
3. What are the benefits of video marketing?
With access to faster networks, businesses are using more and more videos to engage with their customers. Many businesses, probably also your competitors, use videos to help capture value from their audiences.
Why should you use videos in your social media posts? Video posts:
Stay visible longer on social feeds
Get more exposure and engagement
Increase the understanding of your product
Stand out more
Provide a more personable way to engage with your audience
Are powerful sales tool
Rank higher in search
Are growing in popularity across platforms
4. How to get started
Video marketing has become the content strategy leader in the marketing world and is the content your audience expects in the future.
The earlier you get started with videos, the better your success in the long run.
So how to get started quickly and get results? Contact B Social
5. Video Ideas
For ideas for the video content itself, here are some ideas to start.
a) Showcase your product with demo videos
Demo videos or product videos are short, educational video clips that explain how your product or service works. Highlight all the key benefits of your product or service and provide a call-to-action to encourage viewers to purchase.
b) Behind-the-scenes videos
Give your audience the opportunity to meet the people behind your company and understand how your product is made. Authenticity isn’t something you should try to fake. It is an effective way to build an emotional connection with your customers.
c) Educational and how-to videos
Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.
d) Customer testimonial videos
Testimonial videos are a great way to increase social proof and influence your target market.
Your customers want to ensure that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.
When your first video is ready, share it to your social networks.
You can make your work easier by contacting us and we will shoot and create your video for sharing across your social media channels.
Video marketing - better engagement, better results!
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