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The countdown to Christmas is in full swing. This post will help you stay on top of your social media, showcase the amazing experience you provide, build a warm audience and driving bookings when you need them. Get that Christmas week scheduled up now so you can relax and enjoy the festivities!
It’s not easy to cut through the marketing noise in December, which is why it’s important to maintain a distinctive brand voice – the tone of your posts and unique insights into your business. Let your people know how you do things differently and what your values are. This helps you stand out and creates a connection with your ideal guests and customers.
What to Post on Social Media in December – content themes
Filling late availability in December – December brings short crisp days and cold nights, storms and drama to coastal and countryside areas. Early – mid December tends to attract couples and an older demographic looking to experience some festivities, shop for unique gifts, enjoy good food and drink, and retreat to cosy cottages and hotels.
Build up some excitement around the events and activities happening in your destination this month.
Post about Christmas displays, markets and nearby activities such a ice skating at Eden. Include any New Year’s Eve events. Write a blog post or share a good event round up by a local blogger on Facebook. Tag the writer to get on their radar – they most likely serve your target audience!
Show off your christmas decorations and beautiful interiors.
Promote your festive favourites – food, drink, group parties and family offers.
Create a Christmas shopping guide showcasing the best local businesses in your area. Recommend a shopping route and include images of window displays.
Capture dramatic views and talk about ways to cool down, beaches and retreating to cosy pubs, cafes and the inviting spaces at your property.
Share the best places to explore outdoors such as markets, water-parks, zip lining, outdoor movie theaters,
Create an Advent Calendar grid on Instagram.
Showcase your uniqueness – Stand out from the crowd with messaging that’s unique to your business.
What’s new in your business? Staff, offers, purchases etc… Show them off and let your followers know how they can book.
Share how you got started in the industry or celebrate how far you have come. Telling your story helps you to create a connection with your audience and promote your business. Post a #throwbackthursday image of you or a before and after of your property.
Talk about something you care about, such as a sustainability initiative or cause. This is a great way appeal to people who care about the same things.
Reveal your festive traditions – let your ideal vistors know if you have a special process or added extra on offer. This is a good way to promote the unique benefits of choosing your business at this time of year.
Promote 2023 Availability – between Christmas and New year, everyone’s at home dreaming about next year’s getaways – so make sure you’re visible!
Set up your 2023 ads for the key ‘twixtmas’ and New Year period.
Dig out those stunning summer images and videos and remind people how they can book
This month, choose to slow down…
For years we’ve been wrapped up in hustle culture, pushing ourselves to burnout, and leaving us feeling like we’re not enough. That we can’t accomplish all we desire, that we have to spend money to show our love, that the things we have currently aren’t enough for us to be happy.
But, what if instead of focusing on what we don’t have and want, we focused on what we have and love? What makes our lives easier. What makes our hearts feel at home. What inspires and excites us.
It can be easy to get tied up in the idea of giving and receiving from others during the holiday season but don’t forget that your own soul wants to give to you the most. And your soul wants to receive the most what it can only get by you. Specially, you honoring your energy, not pushing yourself, and giving yourself the love you deserve from deep within.
Make a list of the things you’re thankful for in your life, once you start writing them down I bet they’ll end up being more than you realized.
Happy holidays, friends!
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